Monday 4 January 2016

TAG Heuer Monaco 1969 Watch

The replica TAG Heuer Monaco was introduced in 1969 as one of the world’s first chronographs with a self-winding movement. Jack Heuer, CEO of Heuer, as it was then called, was a pioneer of sports sponsorship. He ensured that well-known racecar drivers were outfitted with the sporty-looking chronograph: that’s how Steve McQueen ended up wearing the Monaco in the 1971 film Le Mans without having any prior discussion with the Heuer watch brand. McQueen modeled his character after the Swiss driver Jo Siffert, who had recently begun wearing the Heuer logo on his racing suit and a Monaco on his wrist.

The Monaco 1969 followed the design codes of the late ’60s and early ’70s: colorful dial, subdials in contrasting colors and a case that wasn’t round. The transverse markers were an original addition and were clearly a choice of design over legibility. The case was eye-catching not only because of its rectangular shape but also because the crown was on the left – a peculiarity of automatic Caliber 11, which Heuer developed in conjunction with Breitling, Büren Watch and Dubois Dépraz. The leather strap was perforated, which was common for watches inspired by motorsports.

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